This course aims to increase your effectiveness in marketing to consumers by developing your understanding of the human psyche. You will learn the fundamental principles of psychology and apply this to the marketing cycle of:
* consumer needs
* decision making
* consumption, and
* post purchase evaluation
Application:
There are two main ways to apply for courses at Victoria University: through the Victoria Tertiary Admissions Centre (VTACVictorian Tertiary Admissions Centre) or by applying directly to VU.
Admission information:
To qualify for admission to the course, an applicant must have successfully completed a course of study at year 12 or equivalent*.
Year 12 Prerequisites: Units 3 and 4 - study score of at least 20 in English (any). Selection Mode: Current Year 12 applicants: Equivalent National Tertiary Entrance Rank (ENTER) and two-stage process with a middle-band of approximately 20%. Non-current year 12 applicants: ENTER and/or academic record*. Middle-band: consideration is given to performance in the full range of VCE studies undertaken.
* Applicants who have not completed Year 12 but who possess appropriate educational qualifications, work or life experiences which would enable them to successfully undertake the course, will be considered for admission.
In addition to satisfying the entry requirements for Australian resident students or demonstrating equivalence, overseas students must provide evidence of proficiency in the English language:International English Language Testing System - overall score of 6 and no individual band score less than 6.0.
Located within walking distance from the Footscray railway station, this campus occupies a seven-hectare site next to parklands along the Maribyrnong River. It is the administrative centre of the University and is the largest of all the campuses.
Take a train to Footscray station, or a local bus. It's 10 minutes by car from the city centre.