This course is designed for marketing practitioners to freshen or further their skills, or those seeking a career change to this field you will develop marketing management skills as they apply to a business or corporation with practical focus on the identification of forecast opportunities and threats in domestic and international industries; the development of marketing strategies, tactics and plans for such opportunities and threats; the ability to implement and monitor marketing strategies, tactics and plans and their effect on the organisation; and the consideration of new theories, concepts and techniques in marketing management.
QUT staff will provide every form of assistance possible, but it is ultimately your responsibility to ensure the accuracy and validity of your enrolment. Your Course Summary is the authoritative source on which units to complete and the order of progression required to get you to graduation.
Make sure you provide an accurate mailing address for University correspondence and keep it up to date. Failure to receive a notice because of change of address is not a sufficient excuse for missing a deadline or obligation. The University will deem that correspondence issued to your recorded mailing address has been received.
You must activate your QUT student email as it will be used for a range of correspondence and notification by the University including Library notices and fee statements.
It is important to be aware of all Student Rules and administrative dates to avoid any financial or academic penalties.Policy and procedures on enrolment
The Gardens Point campus is located on the Brisbane River in the city centre, next to the Botanic Gardens and Parliament House. It is within easy walking distance to shops, restaurants, theatres, galleries, and public transport including buses, trains and ferries.