Marketing is an important function in any business organisations, government agencies and not-for-profit organisations. Marketing involves understanding the market demands of an organisation’s business needs, increasing a company’s exposure among its target audience and contributing to the company’s bottom-line.
Why study marketing?
Marketing is a popular choice among international undergraduate students as it is applicable across many industries and sectors. Usually offered as a specialisation in a business or communications degree programs or post-graduation programs, marketing strands cover introductory study topics such as market research, marketing communications, advertising and public relations.
A general marketing degree takes three years to complete, while an honours program will take four years. Many universities recognise the increasing importance of problem-based learning and include real-life clients and internship programs for marketing students.
Applied marketing courses are also offered by many Australian universities, where students undertake statistics studies, management, business finance, accounting principles and business law. This allows international students to have varied business knowledge and career options upon graduation.
Marketing programs targeting post-graduates are offered to graduates who did not take marketing strands during their undergraduate programs. Doing a Graduate certificate in Marketing, Graduate Diploma in Marketing or a Professional Development course in marketing offers a complementary perspective to scientific or engineering degrees.
Where to study in Australia?
TAFE institutions provide certificate and diploma courses in marketing, while higher-education institutions and universities provide marketing degree programs and post-graduate marketing programs. Peak bodies in the Marketing also offer marketing programs in the form of online courses, short courses and professional development courses, which are opened to international students.
How to study in Australia?
The intake for marketing degree programs are usually in February, July or Setempber. Applications for most Australian universities and TAFE institutions will close by November in the preceding year of enrolment. It is essential to check with your education agent or institution on the prerequisites or English language requirements before applying.
Career options for a marketing professional
Marketing students can cover many industries and roles upon graduation as the generalisation of their degrees allow them to fit into many responsibilities. They can pursue careers in banking and finance, retail and sales, strategic business development and business analysis. Studying marketing in Australia leads to qualifications that are recognised across the world.