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Overview of courses and jobs in Marketing
Marketing suits creative, ambitious individuals who are looking for a varied career path.
A course in marketing often involves the theory and analysis of marketing but marketing is a lot more than just the theoretical. It’s a modern field that makes students highly employable in their future careers. |
Studying Marketing
Why not study marketing? There are many marketing undergraduate and postgraduate courses at university. For an alternative course, private colleges offer marketing training courses, short courses and online courses to choose from.
TAFE is another option which provides Associate Diplomas in Business with marketing majors. Many marketing course offer opportunities for internship placements, which allows students to gain the practical marketing industry experience that employers demand from graduates.
These courses help you to promote products and services, understand and learn how to deal with customer needs, maintain websites, Search Engine Optimisation, market research and analysis, how to write marketing documents and create and manage marketing campaigns.
Careers in Marketing
Qualifications in marketing open up a variety of career options and networking. Marketing qualifications also lead to jobs in similar fields like public relations and advertising.
Careers include marketing managers, copywriters and copy editors, brand managers, junior account executives, web traffickers, social media and online marketing managers, market researchers, media buyer, consumer psychologist and many more.
The average salary you can expect for a career in marketing is $85,009.
Skills needed in Marketing
To succeed in the area of marketing it's important to have excellent communication skills, a high level of creativity and strong people skills. Marketing jobs are highly sought after, so tenacity and dedication will also be highly useful qualities in the field.
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Marketing & Advertising
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