 |
Overview of Marketing and Advertising
Marketing, sales and advertising are important tertiary areas for people looking to start their own business or manage the marketing sectors for a variety of companies. There are many courses with a major in marketing, giving you a variety of skills and specialised knowledge.
Some of the job areas include advertising, market research, product development, personal selling and many more. Marketing is also useful in understanding how people behave and can lead to jobs in other fields like tourism and public relations.
|
Studying Marketing and Advertising
If you want to study marketing or take an advertising course, you can attend a TAFE or university. Students can complete a three or four-year marketing degree, or a shorter marketing diploma or marketing certificate. An advertising certificate, advertising diploma or advertising degree is also available.
Another option would be to study for an Associate Diploma in Business with marketing majors at a TAFE institution.
Marketing is the major in a business or economics degree. The Open Learning University provides a good introduction with one subject being offered.
Postgraduate marketing and advertising options are also available, such as a masters in marketing.
These courses help you to promote products and services, understand and learn how to deal with customer needs, maintaining websites, Search Engine Optimisation, market research and analysis, how to write marketing documents and create and manage marketing campaigns.
Careers in Marketing and Advertising
Qualifications in marketing and advertising can lead to an ample list of career options, including logistics and distribution, customer services, new product planning and public relations.
Careers include marketing managers, copywriters and copy editors, brand managers and advertising art directors.
Skills needed in Marketing and Advertising
An interest in social and behavioural sciences, communication, technology, a high level of English and an interest in global and international relations are all strong requisites for a course in marketing or advertising.
More information
Advertising
Marketing
Search for Marketing courses